Yes, women can absolutely wear cologne. While traditionally, cologne was marketed toward men, there are no rules preventing women from wearing it. The key difference between cologne and perfume is typically the concentration of fragrance oils. Cologne generally has a lower concentration, around 2-4%, while perfume has a higher concentration, around 15-30%.
In recent years, many women have embraced cologne for its lighter, fresher scents, especially those that are citrusy, woody, or herbal. There are also many fragrances marketed as unisex, blending elements that appeal to both genders. Ultimately, fragrance is a personal choice, and anyone can wear whatever scent they feel comfortable with, regardless of gender.
